Digital Shift in Swiss Media Consumption Practices

Abstract

Relying on the 2013 and 2016 rounds of individual questionnaires from the Swiss Household Panel (SHP), we use multiple correspondence analysis to map Swiss media consumption practices while making use of the longitudinal character of panel data in an innovative way. Our results show that individual practices can be distinguished along two main dimensions: on the one hand, the reliance on new media, which is explained mainly by the age cohort, and on the other hand, the consumption of news, which is explained mainly by changes in political interest as well as by gender.