Digital Presence Behavior

Concept Presentation and First Explorative Analyses

Abstract

Thanks to digital technologies, employees can be “present” even when they are not working on site. This article proposes the concept of digital presence behavior with the theoretically derived facets of digital availability, visibility, pretense, multitasking and participation. Descriptive results based on representative data from employees working from home illustrate the ambivalence and inequalities associated with digital technologies and their use to establish digital presence.